Why Bad Things Happen to Good Investments and How You Can Invest Successfully

Interesting book on investment strategies with techniques you can use today.



In this book, author Will Hepburn, looks at the investment creed, buy low, sell high as a two-part goal in which one must sell at some point to be successful, which is also the one thing Wall Street discourages investors from ever doing. This may sound a little strange, but investors rarely buy bad investments. Of course, there are some stinkers out there, but many more people lose money in good investments gone bad than ever lose money to crooks and bad investments.

Why Bad Things Happen to Good Investments will help you discover ways to avoid this common phenomenon. In 2001 Enron, a large growing energy company suddenly collapsed into bankruptcy wiping out thousands of investors. Many would say Enron was a bad investment, but Enron made over 1,100 percent profit for people who knew to get out as the big slide began. So, even Enron started out as a good investment.

What makes the difference between someone who made huge gains in Enron stock and those who lost everything and had to start over? Those who lost simply did not have a plan for when things change. The one thing that is as certain as death and taxes is that things are going to change.

So why do investors routinely invest money without giving any thought to the ever-changing investment environment? Part of the reason is the thorough sales job from the well-polished marketing machine that Wall Street has built. They do such a good job of convincing investors that the offering they are considering is so solid, so timely, and priced so right that investors buy, buy, buy without much thought about how to protect their investment when times change.

Why Bad Things Happen to Good Investments will show you a new way to look at diversification that can help get you the results you expect from your investments. This book provides proven strategies that you don’t have to be a math whiz or a Wall Street maven to use, including easy ways to know when it is time to sell an investment so you can better protect yourself from the relentless and inevitable cycles in the stock markets.

This book is not at all kind to Wall Street institutions, exposing the industry’s structural problems that prevent it from best serving individual investors, and it shows how institutions often bet against individuals and how you can know when to protect yourself from these predatory practices.

What People Are Saying About Will Hepburn’s Book:

“I was an executive with a couple major Wall St. firms for over 2 decades–this book by Will Hepburn makes few mistakes, and accurately informs the reader how to invest successfully–what to watch out for, and how to be patient and profit from patience and discipline. Will lays it out for the reader in easy to understand terms—great read.”

“As a CFP® and professional money manager (fiduciary) for over 25 years, I can tell you that this book contains some great insights into the financial services industry that every individual investor should know. In an easy to read manner and without industry jargon, he dispels the myths perpetrated by Wall Street designed to separate you from your money, and exposes the conflicts of interest inherent in the financial advisory business. Some of the most important lessons are understanding the difference between fiduciary and non-fiduciary advisors, and why avoiding big losses is more important than scoring big gains (risk management). Do yourself a big favor and read this book; your financial future may depend on it!”

“Will has done a great service for the individual investor by writing this book. Investors have been sold a bill of goods over the years that Will exposes. Will sheds light on the many fallacies that investors have believed for their entire lifetimes. Unless you have over 90 years to invest your money before you need it, you need to read this book. “